The Springwise newsletter is a wonderful trend-tracking resource because it takes the point of view that its readers are business people looking to catch a few trends for profit. And they can distinguish a good idea from a bad one…from a renewed one.

Their lead article this month is about a new online community called ClubMom where women can sign up for free and get access to discounts and loyalty purchase programs. Surely that’s been done?! Maybe just never done well, as Springwise points out:

Mothers seem like almost TOO obvious a target for new goods and services, but ClubMom focuses on a key, under-addressed characteristic of the demo: most moms consider being a mother a career, not simply a default setting of being female. They feel they work just as hard, must be just as creative, innovative, organized and resourceful, and put in just as many (if not more) hours as any other career might demand.