For Professionals, Internet is a short-read medium

I always feel guilty about printing out things I need to read, but now I know I’m not alone…

Link: iMediaConnection: Jeff Cole on Internet Trends (2 of 3).

One of the things we found in our work is people over the age of 30 don’t like reading things online. If we get emails longer than two or three screenfuls, what do we do? We print them out. We’re use to touching and moving and holding. Teenagers are comfortable reading 20, 30 screenfuls online without printing out. Maybe that will change for them.

Or maybe we’ll all get used to it…

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