Roche Laboratories has an excellent ‘useful marketing’ campaign for their Tamiflu medication. You can download software that we notify you of the prevalence of flu in your neighborhood. Now, I’m a little skeptical and wish they had some third-party testimonials to the reliability and usefulness of the software on the web site, but it is free.

Link: TAMIFLU | Flu Alert | Desktop Flu Tracker.

Now you can receive the free, downloadable application called “Flu Tracker.” Flu Tracker is a Windows-based application that provides several customized options and other features, including: flashing or audible Desktop Flu Tracker, which notifies you when the flu level changes in your area, U.S. flu map, updated daily by region, detailed report by zip code, interactive “Cold vs. Flu” feature “Stay Well Now” animated e-card, and Send-to-a-Friend personalized e-mail.

Thanks for this sighting to Amy Corr, who writes on of my favorite newsletters, MediaPost‘s Out To Launch (registration required).