Innovating without a Plan (?)

Link: The New York Times > Technology > Changing Course, Apple Offers Low-Priced Mac for the Home. (free registration required, but article on available for free a few days after publishing)

In the NY Times, John Markoff and Saul Hansell observe the conflicting analysis of Apple’s launch of new low end products. It looks a plan to some,

"Today we saw the unveiling of a business strategy that people will be talking about for years to come," said John M. Gallaugher, a business professor at Boston College.

But Steve Jobs denies it, perhaps not wanting to seem a failure if it doesn’t work out.

Mr. Jobs played down suggestions that Apple had any grand strategy to transform itself, saying instead that the new pricing strategy came in response to things that Apple customers have been requesting.

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