I had to copy the text below because it’s so incredibly well-written, transmitting the infinite appetite of the consumer for a better bite. There’s a market out there, man!

Link: TRENDWATCHING.COM Newsletter | Global Consumer and Marketing Trends | January 2005.

Repeat after us: there is NO information overload. Sure, Google indexes 8 billion documents, images and items, and that same Google has announced it may scan up to 50 million books currently only available in old-world universities like Harvard, Stanford, Oxford, University of Michigan, and the NY Public Library, yet for consumers craving relevant information on everything and anything, there is still a massive information shortage.

After all, consumers, or, as we pointed out in our previous publication, MASTERS OF THE YOUNIVERSE, depend on extreme transparency to maintain control of their private and commercial lives. From instant price comparison and extensive product information, to independent reviews & opinions & recommendations. They’re on an ongoing quest for the Best of the Best, the cheapest of the cheapest, the healthiest of the healthiest: they want to make informed choices, with knowledge of food ingredients, carb levels, medicines, production methods (environmental impact, child-labor free, animal friendly) and so on. On top of that, mature Experience Economy consumers crave any kind of context just for the sake of a story, for something that engages them. When it comes to compelling stories, no amount of interesting information can ever be enough.

When I posted this I was listening to Billy Idol’s Rebel Yell: More, more more!