Pete Blackshaw: Blogs Will Change the Balance of Power in Marketing

Over at ClickZ, Pete Blackshaw predicts a realignment of marketing power as professionals from marketing managers to CEOs discover the ease and powerful communications impact of using blogs to communicate with the market. I agree with him, and if you really want to know where marketing is going, click the link below.

Link: Creative Marketing Destruction: Add Water and Blog.

Now we have blog publishing tools, and they seem to release the inner children of marketers who have long felt repressed and constrained by Web site bureaucracy. Believe me, when I created my first personal blog, I felt like I jumped the Berlin Wall. When I created my first business blog, and did so without denting my marketing budget, I felt like Sir Edmund Hillary atop Everest. "Push-button publishing fulfills the original promise of the Web," says Kevin Dugan, marketing executive and author of the Strategic Public Relations blog. "With each version, blogging software will become simpler to use and offer more powerful features." With blogs, iteration is not an ideal, but a price of admission. Thousands of ad industry insiders are now tasting the fruit of the blog publishing platform in their personal time, and it’s bringing vitality, and even a bit of empowered impatience, to their thinking about what can be done with Web sites.

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