Be prepared to capture your best ideas when they happen–in the car or in the bed. Thanks to MeansBusiness for a heads up on this new research, publicized in the Guardian by Jamie Milne.

Link: Guardian Unlimited: Where do you wear your thinking cap?.

New research into entrepreneurial thinking conducted by mobile phone company Sony Ericsson – revealed here for the first time – offers an intriguing glimpse into patterns of creativity. A survey of men and women working predominantly in "progressive" areas such as IT and biotechnology found that 81% of people have their best ideas outside of the office, specifically while in the car and in bed. One quarter of those asked said their last good, implemented business idea occurred while they were socialising, while 18% again found bedtime the best time for moments of clarity. It may come as no surprise to some that 6% of respondents had all their best ideas while in the lavatory. Less shocking is the news that just 4% of good ideas that were actually carried out had their genesis in the pub. Can it really be true that 96% of ideas generated in a pub fail to make the grade? The research also showed that, while 65% of people felt creative at their desks, 80% thought meetings helped – and even more thought brainstorms a good vehicle for creative thinking.