Innovation Sightings in Pretty Pictures

One of my favorite email newsletters is Out to Launch by Amy Corr of MediaPost publications. You’ll have to register at the web site to subscribe, but it’s well worth it for all the clever, leading edge advertising campaigns for which she provides links. I also love the profuse photographs in the newsletter.

A couple of weeks ago she covered the new Infiniti campaign, which is quite innovative in its own right. And if you go to the campaign’s microsite, you’ll find their survey of recent innovations, compared, of course, to the innovations they’ve included in the new Inifiniti cars. The advertising is not intrusive, and the images and stories about innovation are fantastic. Don’t miss it.

Link: MediaPost Out to Launch by Amy Corr

MSN and Infiniti co-branded the Infiniti Web site where content is displayed in four areas: Infiniti, design, entertainment, and technology. The program will deliver embedded headlines, text links, and banner ads throughout the MSN network. The campaign was created by TBWA/Chiat/Day Los Angeles.

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