Now maybe I can order the sweater that fits in the color I really want…. Tim Manners spots a story in Business Week (5/9/05) by Joseph Weber and Ann Therese Palmer. Shopping centers are shrinking as retailers learn to balance inventories in new ways.

Link: Reveries – marketing insights and ideas.

Coldwater Creek, coldwatercreek.com, formerly a catalog merchant, which is "opening up new stores at a rapid pace, often in upscale lifestyle centers." Coldwater deftly "offers shoppers the ability to use internet kiosks in its stores to order goods with free shipping. That enables the stores to carry only 35 percent to 40 percent of the merchandise offered in its catalogs, saving on inventory and reducing the physical space needed."