The international rescue effort to save the magazine continues, and I like this approach. Please note that advertisers are NOT providing the loot here. The magazine reviews new technology and will purchase the items they give away. Unfortunately, they haven’t figured out how to pay for it, but they say the promotion does get their readers to register and interact with them….

Link: The New York Times > Business > Media & Advertising >
New Life for Old Gimmick: A Magazine Will Give Away Lots of Stuff by Lia Miller (reg. required)

"People love free stuff," said Tony Romando, the editor in chief of Sync magazine, which is devoted to the latest and hippest electronic gadgets. To prove his point – which hardly seems to require proof – Sync will give away one of every item written about in its August-September 2005 issue, including DVD box sets, flat-panel television sets and a car.