Okay, vocabulary lesson. RSS is an software tool that allows you to be notified when your favorite blog is updated. RSS=automatic, open communication. How many brands could stand that type of exposure? Only the strongest ones. Thanks to Virginia Postrel for pointing to metacool, where Diego Rodriguez studies design, innovation, leadership and marketing. I may swoon.

Link: metacool: Again, good marketing takes guts.

RSS [Really simple syndication] combined with authentic, human content signals a new paradigm of marketing communications. The brands and people who will succeed in this new paradigm are the ones with real stories and the guts to tell them without the mediocrity-inducing filter of marketing "professionals". Good marketing takes guts.