Over at the New York Times, Tom Zeller, Jr. has a great interview wtih Nick Denton, publisher of Gawker Media, which is a collection of blogs from which major advertisers like Sony and GE now buy advertising.

Although I think blogging can be a valuable tool for marketing, I also agree with danah boyd that a blog is just a piece of paper, just a place to express yourself. Can you use a blog to market? Yes. Will it revolutionize marketing? Hmm, Nick Denton says ‘of course not.’ I say the people who want to revolutionize marketing communications may find it just the lever they need. But I could be wrong.

Link: A Blog Revolution? Get a Grip – New York Times (reg required)

SO, onward goes the nonrevolution. "If you take the amount of attention that has been devoted in the last year to Web logs as a business and something that’s going to change business and compare that with the real effect and the real money, it’s totally disproportionate," Mr. Denton said, "in the same way all the coverage of the Internet in the late 90’s was out of whack. "There are too many people looking at blogs as being some magic bullet for every company’s marketing problem, and they’re not," he added. "It’s Internet media. It’s just the latest iteration of Internet media."