Nationwide has launched a web-based promotion that’s not stikingly innovative, but clearly indicates they ‘get it’ and are willing to deliver what matters.

Link: Amy Corr’s Out to Launch for May 11.

Nationwide has launched "30 Ways Life Comes At You Fast," a promotional microsite created to raise brand awareness by giving away movie-making kits. The kits include a Sony Handycam DCR-PC350 and an iMac G5 1.8 GHz SuperDrive with a 17- inch monitor. The site, created by TM Interactive, will feature video clips from the show "America’s Funniest Home Videos." Every day for 30 days, a new clip will be posted to the microsite. Consumers will be asked to find the five videos that contain a hidden Nationwide frame. If consumers pick correctly, they will be entered into a sweepstakes where three winners will receive movie-making kits. Winners will be announced on the site on August 1.