Over at MarketingProfs, Emanuel Rosen has a nice summary of common misperceptions about buzz marketing. He also attends carefully to definitions.

We’re all looking for strategies to stimulate people to talk about our brands, products or services. For this article, let’s define buzz as all the person-to-person communication about a brand, and buzz marketing as a company’s efforts to stimulate positive buzz.

The 5 misperceptions are

1. Buzz always spreads fast and far.
2. Good products automatically generate buzz.
3. If you have buzz, you don’t need to do any other marketing.
4. All you have to do is find the early adopters.
5. Online, offline, it doesn’t matter.

If you want to generate buzz, you got to read this article. I think you’ll have to register…