Jeanne Rogers works on the New Technology Task Force for Adelpia and speaks out about where she thinks cable tv is going. I like the idea of being able to get pay-per-view movies as a bonus when I order something. She has a lot of terrific ideas, so read the whole two-part article.

Link: iMediaConnection: Customer Retention is Everyone’s Issue.

Interactive loyalty programs like Cable Retention Technologies (CRT) can improve the process of retention. A loyalty program’s favored value is to reward membership purchases — like a PPV or On-Demand VOD movie — by extending discounts, coupons and product introductions. I’m suggesting that we sell to our advertisers the opportunity to discount and coupon their products and services directly and personally to our subscribers. The fastest growing ad medium is the internet and the great news is cable is an internet provider. We’ll invite subscribers to opt-in for the program and we’ll email their incentive to not interrupt their entertainment viewing. We’ve changed the terminology a bit and will include the tactics of coupons and discounts, however, incentives complement the loyalty agenda. These incentives can be an attached coupon, a discount code or we can link subscribers directly to the advertiser’s website. Multi-taskers will love it. So, if we can’t keep them in front of the TV to watch our commercials then let us say “hello” right in their personal email boxes. Apply the measurability of household purchases, a dribble of traditional website metrics, and then a squeeze of redemption factors and voila…you might just have a recipe for an appetizing solution.