I’m glad to see Clear Channel trying new stuff, but this tactic was not smart. Somehow this does not make me less suspicious of big media companies.

Link: Clear Channel in a Stealth Promotional Campaign – New York Times by Robert Levine

To the average listener, Radio Free Ohio has all the earmarks of pirate radio. For weeks, it sounded as if amateurs had been bleeding their voices into the broadcasts of stations in Akron, Ohio, owned by Clear Channel, the corporate radio giant. At the Web site http://www.radiofreeohio.com, there was a manifesto about "corporate-controlled music playlists" that took potshots at several local Clear Channel stations. But there was no information about who had posted the screed, or what exactly Radio Free Ohio was. But last week it came out that Radio Free Ohio was not a prank on Clear Channel but in fact a prank by Clear Channel. Tomorrow, an AM station the company owns in Akron will switch formats from sports talk to progressive talk, and Clear Channel would very much like anyone suspicious of corporate media to tune in.