It may be true that few people read blogs on a regular basis, but among the few are reporters. So if you like to blog, maybe you’re more influential than you think.

ClickZ: Study Bolsters Blog-Related PR Practices.

The trend toward PR agencies setting up blog-specific practices got a boost this week, as a new study found that more than half of journalists use blogs in the course of their work. The research, conducted by Euro RSCG Magnet and Columbia University, would seem to support the importance of efforts like Ketchum’s "Personalized Media" practice and CooperKatz’ Micro Persuasion effort.

The Euro RSCG/Columbia study shows that more than 51 percent of journalists use blogs regularly, and 28 percent rely on them to help in their day-to-day reporting duties. By contrast, a recent Pew Internet and American Life Project survey showed that just 11 percent of the U.S. population as a whole reads blogs.