I’m a big fan of the AlwaysOn Network, and I’ve tried using their networking tools without too much success. In fact, none of the network tools have meshed with my communications style yet. But since I’ve been trying out many of them, I’m acutely aware of something danah boyd often discusses–the way online community members maintain distinct identities for different activities. Say, one for dating and one for business networking.

Now Tony Perkins and his friend Marc Cantor of Macromedia fame have started a new business to help us log onto all those different networking sites simultaneously. I can see the convenience, but surely this is going to lead to schizophrenia for some people…

Wired News: One Login to Bind them All

Calling it a "digital lifestyle aggregator," Canter promises that individuals will need just one login and password to check news feeds, publish blog posts, manage social networks and swap photos or music online — all while being able to access the same services they currently use.

GoingOn will also have its own social-networking component built in, but Canter is adamant that he’s not trying to get other products to run on his platform. Instead, his goal is interoperability; in his words, "We will become an identity hub."