I subscribe to many email newsletters, but I don’t download them to my computer. Instead they go into capacious email boxes at GMail and Yahoo. Sometimes I find an article I want to ‘clip’ and copy it into a separate document on my computer. But everything else is just archived into these highly searchable off-site storage areas.
Now a newsletter called E-Zine IQ has a fascinating angle on how today’s teenagers may take their newsletters in the future. I think they’re probably right. The report they reference is "Teens and Technology" from the Pew Internet and American Life Project.
ChiefMarketer.com’s E-Zine IQ: Will Teens Spurn E-Zines? by Eda Galeno
“This report is the first evidence that suggests that teens are so enamored with instant messages that they frequently choose that for communications,” says Mary Madden, research specialist and co-author of the report. “However with newsletters, that tends to be information mailed out from an organization or community."
She adds: "For that type of small community or large community information, a lot of teens are using networking tools to set up small networks around certain interests. So there will be a newsletter model where content is delivered into an inbox within the social networking applications like Friendster. Or a popular one with college kids is Thefacebook.”
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