Branded entertainment is not really new–it’s been around at least since the early days of television, but it’s beginning to be a discipline that marketers can use to build an emotional connection with their target market. Agencies which cater more to the marketers than the artists are being formed, and research is being recorded on the effectiveness of product placement. At the moment, the discipline also has its own publication, Inside Branded Entertainment.

VNU :: Branded Entertainment.

Branded Entertainment is a new and innovative style of advertising which perfectly blends marketing and entertainment. Since new studies show a growing ambivalence towards commercials, clever marketers have discovered how to showcase brands in television, film, music, talent and technology so that consumers pay attention. This integrated approach, which ties in product placement with invigorating sponsorships, creates a loyalty and an emotional connection to a brand never before seen.

InsideBrandedEntertainment.com was created so that you can stay on top of this innovative, exciting and evolving approach to branding