Okay, at first we thought they were just advertising a new show by putting stickers on dollar bills, but now we realize that NBC is trying to get the target audience to participate in a certain activity…granting wishes. Now that’s a much cooler idea.

MediaPost: NBC Fall Promo Strategy: Granting Wishes

NBC will surprise shoppers and restaurant patrons by purchasing their groceries or their meals. Cities will include New York City, Las Vegas, Chicago, Atlanta, Denver, Philadelphia, Sacramento, Milwaukee, Nashville, Salt Lake City, Buffalo, Los Angeles, Des Moines, Baltimore, and Spokane.

Shoppers will pay the retailers with specially stickered one-dollar bills, which will then be distributed to other customers, who will then be directed to the nbc.com Web site. Those new customers will be encouraged to use the specially marked dollars to fulfill the wish of someone else–which is the premise of the "Three Wishes" show.