Associated Press has added a new service called "asap" targeted to 18 to 34 year olds and featuring news and experiences in new formats including multimedia, blogs, and wireless text. More than 100 newspapers have already signed up. It’s not just the same old news in a new format.

Somehow, I don’t think an old fashioned press release is going to get their attention.

NY Times: A.P. Fashions a News Feed for the Young by Katharine Q. Seelye

A prototype also included a photo essay on vendors of street food in cities around the world, a piece that highlights The A.P.’s global reach.

While bloggers often write about domestic events, rarely do they venture out to report firsthand on the outside world. The A.P.’s ability to do this could underscore for readers the strength of traditional news organizations that can afford to base reporters around the world.

"We have that existing cadre of correspondents and local hires in many bureaus who have things to say and stories to tell," Mr. Anthony said. But the service will not merely offer a youth-oriented version of articles and does not consider itself an alternative wire. Both Mr. Anthony and Ms. Gersh said they learned through focus groups and prototypes that young readers want a sophisticated view of the world and they want to be engaged. They said asap would use the word "you" more in its articles but would maintain A.P. standards.