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The Cassandra Report: Flash Concerts

Ford Motors, Sony, and Cingular Wireless have created an interesting twist to the “flash mob” phenomenon. Capitalizing on the ultimate VIP desire, Fusion Flash Concerts stage ten free concerts in undisclosed locations around the country. The lineup includes big name artists like The Roots, Staind, Yellowcard, and Fat Joe, while other acts remain a surprise. Consumers register for free and receive vital concert information (ie: location) in e-mails and text messages. Fusion Flash Concerts also provide a blog about the concerts (“The Jermaine Dupri show in Atlanta was just plain nuts!”) and downloadable podcasts.