Here’s why content providers like Bloomberg Television and the Food Network are now signing contracts to feed their programs to the phone companies (through companies like Broadstream), which can use their land lines for TV narrowcasting. You can get one from column A and two from column B, and don’t forget to sign up for the high school graduation video feed.

MediaPost Publications: Scripps Television Inks IPTV Deal With Broadstream by Wayne Friedman

Unlike other technologies, IPTV can get to many more homes quickly. Many of the world’s major telecommunications providers are exploring IPTV as a new revenue opportunity for their markets. Communications companies, like SBC and Verizon, are using IPTV to offer channels and personalized content.