The new Disney chief recognizes that, in order for Disney to be the leader in producing entertainment content, they will have to give up trying to control how that content is delivered and let the consumer choose.
WSJ.com: In Shakeup, Disney Rethinks How It Reaches Audiences by Merissa Mar (subscription required)
Under Mr. Eisner, Disney took a more conservative approach to the burgeoning digital media world, intent on protecting such traditional revenue engines as advertising and home video. Mr. Iger believes Disney’s future still lies in its entertainment content, but he wants the company to move to deliver it in new ways, in spite of the short-term turmoil it might bring. "If we sit back and rely on old technology, the consumer is going to pass us by," Mr. Iger says, noting that the music industry made that mistake. "It’s extremely important as I enter this new role that I not let that happen to the Walt Disney Co. We’re not a technology company, but we need to be the closest thing to that."
Leave a comment