To raise awareness and get prospects to walk into HBSC branches, Renegade Marketing staged a ‘Wheel of Fortune’ type game on the sidewalk outside. Now, zany bank promotions aren’t all that unusual, but the attention to the details of the experience really sets this one apart. Read about the strategy and details as described by Drew Neisser (Renegade CEO, pictured left) at ChiefMarketer.com.

ChiefMarketer.com: Presence Marketing Helps HBSC Build Foot Traffic.

"The element of surprise stopped people, the game itself got them involved and the fact that every player won a prize completed the brand experience," Neisser says. "Several players told their friends about the game, and better yet, many came back with friends in tow."