In my last post I fussed that advertisers ought to be less intrusive and find something valuable to share. So then I find out that TELUS has a Canadian campaign in the bathroom designed to help ‘go faster.’ Well, that’s the spirit, but I don’t know…maybe still a little too intrusive!

MediaPost Out to Launch: TELUS Campaign by Amy Corr

Bar and restaurant patrons will receive unexpected "assistance" during their next trip to the bathroom, thanks to the latest TELUS High Speed Internet ad campaign. Using Soundboards and eBoards of trickling water sounds and cascading fountain images, the campaign’s headline tells viewers to "go faster." More than 50 eBoards and 90 Soundboards will be posted above urinals and behind stall doors in various Vancouver, Calgary and Edmonton bathrooms. The LCD screens are equipped with looped audio/video footage, and the Soundboards have motion-triggered sound chips of flowing water that run for 30 seconds.