Over at ClickZ, Jeanniey Mullen provides a checklist for making sure your emails support your brand. I think her powerful checklist is a great tool to use to make sure your email gets read at all, because today it is credibility–the reliability of the sender’s brand–that gets email opened. Don’t these four questions make sense? Go to the article to see all ten.

ClickZ: Brand’s Power in E-Mail by Jeanniey Mullen of OgilvyOne

Here are [4 of] 10 quick questions to ensure your messages deliver on the brand promise:

• Does my list understand why I will send them a message?
• Does my brand logo sit where it can be easily seen and add trust and strength to the copy?
• Does my creative appropriately represent that careful combination of personal relevance and corporate branding?
• Will my reader feel a personal connection with the copy and understand how it will benefit her, fulfilling the brand promise?