Keeping us up-to-date on all that’s new and adventurous is major advertising campaigns, Amy Corr of MediaPost notes a new advertising medium discovered by Zippo and a bold experience in the subways from the New York Times. It all definitely makes me wish I could be there.

MediaPost Publications – Out to Launch by Amy Corr

Zippo bought holiday ad space at two Chicago malls on elevator doors. The ad is on the inside of the elevator–as the doors close, the ad becomes "complete." A picture of the Zippo Multi-Purpose Lighter appears on the left side of the elevator door and comes together with a steak on a grill image on the right side of the elevator….

The New York Times is launching a month-long "Get Closer to Broadway Every Day with The New York Times" promotion tomorrow. Events will include live performances by Broadway singers in the Times Square and Grand Central subway stations; a branded (S) train featuring a trompe l’oeil interior painted to resemble a Broadway theater complete with chandelier; advertising on the Shubert Alley billboard as well as on Metro-North and Long Island Rail Road commuter trains; and a game card promotion offering chances to win Broadway tickets and gift certificates to area stores. A baby grand piano will be brought into the subway (this, I’ll have to see) to accompany the singers as they entertain commuters with transit-themed Broadway show tunes such as "42nd Street," "The Trolley Song," "Chattanooga Choo Choo," and "Take the A Train."