At Least the Alcohol Advertisers weren’t wasting their money

I can’t think of anything to say, but…this is important.

WSJ: Alcohol Ads Impact Consumption Among the Young by Jennifer Corbett Dooren (subscription required)

…for each $1 per-capita increase in alcohol spending,
study subjects drank 3% more drinks per month. Those who reported
seeing more advertisements increased their monthly number of drinks by
1% per additional ad seen during the month compared to those who
reported seeing fewer ads.

In real terms, a 20-year-old male living in a media
market with the highest per capita advertising would have had about 26
drinks per month compared to 15 if he reported seeing few alcohol
advertisements.

"This is the most solid piece of research evidence to
come forth to date linking exposure to alcohol advertising to increased
youth drinking," said David Jernigan, executive director of Georgetown
University’s Center on Alcohol Marketing and Youth, who wrote an
editorial about the study.

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