Sponsoring music performances is an excellent way to generate good will and awareness. Does sponsoring a rock concert seem too risky and expensive? Then consider sponsoring a movie-theatre showing of a rock concert movie. Heck, you could sponsor the airing of a classical or jazz music performance tape if that’s more appropriate for your audience. Don’t forget to choose a theatre where your audience can enjoy the social benefits of revisiting a tried-and-true performance together.

Trendcentral: Concert Movies at the Cineplex

Rock concert movies have been popping up across the country: there was Bruce Springsteen’s in-theater DVD screening of a 1975 concert which coincided with the release of his Born to Run: 30th Anniversary box set; Bon Jovi launched their Have A Nice Day album and tour with a concert that was simulcast live in 100 movie theaters in 50 U.S. markets; and Phish’s last two shows in Coventry, VT were watched by 40,000 fans in theaters in 54 cities. Most recently, Coachella, a documentary about the famous Indio, CA music festival, was screened for one night only in 115 theaters nationwide.