In Chicago, Best Buy is experimenting with a new retail concept called Escape. Guests can test-drive out all the cutting-edge electronics, bring friends and linger at the cafe, and even host small parties at the facility, using the big screen TVs, etc.

Escape (via TrendCentral)

You want awe-inspiring electronics, games and gear to get you through your day, your night, your weekend.
You need… Escape.
Escape to the hottest gadgets your friends haven’t even heard of yet, the best XBOX and PS2 games on killer systems, luxury boxes to party in and hang out with your friends.
Escape. Don’t look back.

2128 N. Halsted Street  Chicago, IL
Store Hours      
 
Monday – Saturday 11am-10pm
Sunday 11am-6pm

As the user experience becomes more important than features for home electronics, I expect that every manufacturer will have to find a retailer who can provide the test-drive experience within a 50-mile radius of the consumer.