How can we plan to create knock-out campaigns like this one? I think we have to start with clarity and courage. It takes confidence in the quality of our ideas. Don’t miss NewsSpreads.com.

MediaPost: Out to Launch,  2006-June-1, by Amy Corr

Sometimes all you need is one animated .gif to spread the word. MSN has launched NewsSpreads.com, a site promoting MSN’s Windows Live Messenger.