So much can happen between low frequency purchases. Many car makers now offer credit cards that allow customers to build points toward their next purchase. For the BMW Mini, the emphasis is less on discounts and more on strengthening emotional ties with the brand. In addition to offer a variety of ways to redeem points, the cards can also be printed with a picture of a custom mini uniquely designed by the card’s owner. Dream cars, indeed.

WSJ.com: BMW’s Mini Starts a Rewards Card, 2006-Jun-17, by Anjali Athavaley

"Even when these people are out of their cars and in a restaurant, they are holding a Mini card," says Ed Robinson, chief executive of BMW AG’s BMW Financial Services, Americas region….They can also use the points toward car parts and accessories, Mini clothing gear and Mini Valet Miles (which allow customers to have their cars picked up and taken in for service). Customers also have the option of giving the points to national charities…