Hewlett-Packard is trying to put the "personal" back into computers. They have come up with a pretty interesting activity for college students. I think this will either take off or drop dead, and I admire them for trying it. To hedge their bets they have lots of other diversions on the web site.

iMedia Connection: HP Goes Wide to Get Personal, 2006-Jun-20, by Neal Leavitt

"We want to reinforce the personal relationship to the PC and show consumers all the different tasks they can accomplish with an HP personal computer," Reyas says. "It’s based on the notion that the PC is autobiographical…

One innovative aspect of the campaign involves MTV’s college network, mtvU. A series of short, four-minute episodes on the "Meet or Delete" series follows college students as they determine if they want to meet– based solely on the contents of their hard drives.

To complement the programming, MTV, mtvU and HP have launched 14 regionalized "Meet or Delete" online hubs with episodes worldwide, unseen footage, interactive games, free music downloads, updates on previous cast members, casting calls and more at http://www.meetordelete.com.