Most new places to advertise make me cringe. Actually, those ads printed on the floor of grocery stores startle me–I keep thinking something has spilled. Now trendwatchers at Springwise have spotted book jackets in Japan. When I was in public school, we did have advertising on our book covers from local merchants, but I don’t think they were as pretty as these.

Bookvertising: Springwise newsletter | 20 June 2006

Made from high-quality, coated paper that makes designs and colours pop, Brajackets come with a built-in bookmark. They’re available from stands in bookstores. Free, and no purchase necessary. New designs come out a few times a month, and the most popular ones are gone in a matter of days.