Nerve.com, the online magazine of sex, relationships and culture, has accepted a sponsorship from Svedka vodka to produce a edit and publish a series of articles on what the world of politics, sex and science will be like in 2033. Authors tapped so far include Ana Marie Cox of Wonkette fame, Jay McInerney, Rick Moody, Walter Kirn, Will Self and Joel Stein. Svedka does not request the authors to include any mention of the product or related issues. Svedka also promises a book compiled from the articles and a book tour at a future date.

NY Times: Blurring the Lines in a Fanciful Leap to 2033, 2006-Jun-23, by Stuart Elliott

"We’ve always gotten along well with advertisers that are related somewhat to the vices, and this whole project is about the future of misbehavior," he added.
Besides, "if race-car drivers are sponsored by Shell motor oil and athletes by Nike, writers should be sponsored by liquor brands," [Nerve publisher] Mr. Griscom said. "It’s a natural fit."