The role of magazines is up in the air as audiences look to the internet for entertainment reading. While some people are uncomfortable with magazines selling the cover to advertisers and letting companies places ads that look like editorial, I think the reading experience may actual be improved. I cannot figure out a benefit to killing those trees and shipping them around unless it’s to create an immersive visual experience. The easy-to-carry benefit of magazines will eventually evaporate.

WSJ.com: Take Cover: Magazines Peddle Fronts, 2006-Jul-6, by Brian Steinberg

Finding ways to make ads more subtle and part of the magazine-reading experience is becoming more important, says Russell Weiner, vice president of marketing for colas at Pepsi-Cola North America.