If you’re trying to reach a younger audience, game advertising is becoming a well-established channel with many options, price-levels and methods. In USA Today, Theresa Howard does an excellent job of rounding up both the options and sizing the market. Sponsoring a small game as a free download to computer or cell phone is becoming a popular way to build a relationship with your audience. Of course, the better the game, the stronger the bonds, but as long as the game is not resource-demanding the downside risk is quite low, especially if you sponsor a game that already exists.

USATODAY.com: As more people play, advertisers devise game plan, 2006-Jul-10, by Theresa Howard

A growing army of game fans and new game advertising options are making games increasingly attractive. Marketers spent about $80 million in 2005 on game advertising — from product placement in games to sponsoring gaming events — according to research firm Parks Associates.