CBS has an exclusive contract to advertise on eggs. The provider of this new form of  advertising is EggFusion, with a very funny web site.

NY Times: For CBS’s Fall Lineup, Check Inside Your Refrigerator, 2006-Jul-17, by David S. Joachim

George Schweitzer, president of the CBS marketing group, said he was hoping to generate some laughter in American kitchens. “We’ve gone through every possible sad takeoff on shelling and scrambling and frying,” he said, adding, “It’s a great way to reach people in an unexpected form.”