In their effort to strengthen customer relationships, Hewlett-Packard reorganized everyone who contacts the customer into the same part of the company to achieve three goals

• Engage the customer leveraging the full strength and knowledge of the organization
• Make the customer experience integrated and consistent throughout the cycle from awareness to disposal and repurchase
• Create clear accountability and operational transparency over who is responsible to the customer.

1to1 Magazine: The Three Pillars of Holistic Service, 2006-May/June, by Eric Krell

Two years ago we reinvented the way the company organized all the corporate functions that interface with customers and resale partners. The effort created the e-business, customer, and sales operations (ECO) organization, which consolidates Internet and marketing services, volume direct operations, sales operations, channel replenishment operations and order management, customer knowledge management and analytics, and content and product data management under one umbrella to provide a holistic view of the customer.