If the idea of a "corporate blog" makes your stomach ache (and if you understand the obligations, it ought to), then maybe you want to serve your customers a different way. Underemployed journalists are looking for projects and more and more of them are establishing their own online publications, like Om Malik, Rafat Ali, and Nina Munk. These ventures don’t require much start up capital, especially if you want to be sole sponsor. You’ll need to negotiate who holds the copyright in advance.

NY Times: A Sideline That Competes With a Byline, 2006-Jul-24, by David Carr

Content may or may not be king, but it’s mighty valuable. Journalists, who know a thing or two about its creation, are beginning to build sites that help them maintain custody of the content and, if all goes well, reap the rewards.