Current TV Avoiding the Ruts in the Road

Em_13
We have hundreds of TV channels and almost all of them air regularly scheduled programming produced by professionals. Current TV is still fighting to give us something truly new on TV and it’s a relief to hear they are gaining traction. They just signed a contract with Comcast Digital which will increase their potential TV audience to 30 million.

060801g
Chicago Tribune: Surprise! Current TV is generating electricity, 2006-Jul-31, by Janice Littlejohn

Realizing that great programming starts with great storytelling, Current has launched a novel idea featuring award-winning filmmakers, journalists and authors — including Robert Redford, Elvis Mitchell and Dave Eggers — who will star in online training guides for aspiring VC2 producers.

This summer, Current debuted its "Seeds of Tolerance" campaign, a partnership with the Third Millennium Foundation, which will reward $100,000 to the producer of the best video on tolerance and diversity.

Leave a comment