In-Waiting-Room, actually. Speaking as someone recently trapped with Court TV, this sounds like a good thing, as well as a good opportunity for Jiffy Lube to build its brand message in depth.

Houston Business Journal: Jiffy Lube signs deal to air Internet content in waiting rooms, 2006-Jul-31

Jiffy Lube International announced Monday an agreement to put the J-TV network in its North American retail waiting rooms.
The Houston-based fast oil change provider signed a deal with digital sign company AlivePromo Inc. to air the Internet-transmitted content, which will include car-care tips, additional service options and specials, and third-party programming.