After years of licensing whatever cartoon characters are popular for key chains sold in gift shops, Monogram International has begun to think about the community it serves and items they might like to see. One of the results: gummy candy shaped like pink ribbons, with some profit donated to the American Breast Cancer Association.

St. Petersburg Times: Welcome to the fun factory, 2006-Jul-31, by Paul Swider (via Extra Texture)

Monogram International is broadening its product line and opening its doors to a younger demographic.
"It’s important to meet the audience," said Vesiah Lee, the new Monogram president, who is introducing students and other groups of children to the company that makes licensed products for Disney, Marvel comics, Nickelodeon, Warner Bros. and more…. from Hong Kong, Lee is making use of her experience with Chinese industry to broaden the company’s offerings, but she also wants to expand its community appeal.