The Wall St. Journal notes that TV networks are testing all sorts of narrow-audience video programming in an attempt to avoid what happened in the music business, where demand for artists who got little support from the big labels did an end-run around them, straight from the audience to the artist. The economic model is still developing, and prices are in flux. Sounds like opportunity–the networks need economical ways to promote these niche sites. Could your customers be the answer?

WSJ.com: Big TV’s Broadband Blitz, 2006-Aug-1, by Brooks Barnes (pay)

"Either we move quickly into this space or we leave it open for others, and that makes us very vulnerable," says John Lansing, president of Scripps Networks. Scripps, which owns such TV properties as DIY Network and Food Network, has so far launched three of its 12 planned broadband channels.
Gaining traction online with videos is likely to be a hard road for the networks, media analysts predict. One key reason is that TV companies are still trying to figure out how to market these Web channels. They aren’t eager to spend a lot of money to push them because the sites currently aren’t generating much profit.