Some people look at sharing games as a viral activity, but Arbor Networks is actually using a game for education in their integrated campaign for computer security systems. The game by itself is just an ordinary shooting game but the targets are categories of major security threats. If a network administrator is trying to get higher-level executives to sign off on a security system, he can email them a link to the game and maybe even educate them about the scale of the threats.
Arbor Networks is helping the network administrator do his or her job–that’s useful marketing.

iMedia Connection: 6 Successful Integrated Campaigns: Geeks like to play games, 2006-Jul-31, by Russell Shaw

The game, which involved targeting network security risks discussed via tutorials offered in the podcasts, promoted downloading and distribution of the podcasts– incentivizing network administrators who downloaded these podcasts to forward them to non-technical decision-makers at their company.