Philips Electronics is currently one of the most innovative global advertisers, trying many ways to make media consumption more convenient for the audience. Now we have evidence that their efforts are paying off. IAG Research verifies audience attitudes toward Philips have improved. Now we have to see if Philips revenues and market share improve as well.

WSJ.com: Questions for … Alan Gould, 2006-Aug-2, by Suzanne Vranica (pay)

CBS did a deal with Philips Electronics and became the sole sponsor of ’60 Minutes’ so there was lot less advertising and basically all of the ad time was dedicated to Philips. We saw much higher levels of recall and likability. But most importantly, positive viewer opinions of Philips increased substantially.