Digital signs are usually envisioned as an ad medium, but now Real Digital Media has signed up AccuWeather to provide content, including weather, news and sports scores. These signs are usually posted in stores, malls and waiting areas.

Philadelphia Inquirer: AccuWeather in content deal, 2006-Aug-8, by Stacey Burling

They are vehicles for advertising to a nearly captive audience, but people are more likely to pay attention to the screens if they display other information as well, AccuWeather said in a news release.