With all the internet traffic that bloggers are getting, marketers would really like to get exposure, and maybe even a favorable product review, on a popular blog. However, promoting products with bloggers is still the frontier of advertising. Where the world of traditional publishing has a lot of well-recognized rules, the blogosphere is full of unpredictable people. Fionnuala Downhill (what a great name!) has some excellent advice.

Fort Wayne Journal Gazette: Marketers hope to generate buzz by seeking out bloggers, 2006-Aug-14, by Kim Hart of The Washington Post

Marketing firms are advising companies to have conversations with bloggers rather than simply pitching a product and giving free samples. Follow the blogs carefully and join the dialogue by responding to posts only when it’s appropriate, suggested Fionnuala Downhill, chief executive of Elixir Systems.